About us

An M&A advisory firm uniquely positioned to add value to the European FMCG sector

Since 2008, Freshlife has operated as an industry expert in the Fast-Moving Consumer Goods (FMCG) industry.

Combined, the three partners have over 50 years experience either managing companies or overseeing M&A projects in the FMCG sector. The firm’s unique business model has resulted in deep and long-lasting relationships with key industry professionals.

We specialize in delivering high-value M&A projects.

Freshlife’s unique value proposition.

As entrepreneurs, we originate high-value M&A projects from scratch
As finders, we facilitate introductions, bridging the gap between operators and investors
As industry experts, our advice proves invaluable when identifying avenues for value extraction and in execution the business plan
As managers ourselves, we have the network to source, and knowledge to advise, top-tier management teams
As partners, we invest alongside PE firms, taking the same risk as the investors backing our projects
Gracias a nuestro amplio conocimiento de la industria y las empresas en las que invertimos, como miembros del Consejo, ayudamos a dar forma a la dirección estratégica de algunas de las principales empresas de gran consumo de España.