{"id":365,"date":"2021-01-11T21:11:56","date_gmt":"2021-01-11T20:11:56","guid":{"rendered":"https:\/\/freshlife.es\/about-us\/"},"modified":"2022-11-24T12:18:52","modified_gmt":"2022-11-24T11:18:52","slug":"about-us","status":"publish","type":"page","link":"https:\/\/freshlife.es\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"365\" class=\"elementor elementor-365 elementor-330\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52698d58 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"52698d58\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51f62bd9\" data-id=\"51f62bd9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f3c9d2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4f3c9d2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6eefc80 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"6eefc80\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0ea2a85\" data-id=\"0ea2a85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75342c2 elementor-widget elementor-widget-image\" data-id=\"75342c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1312\" height=\"1000\" src=\"https:\/\/freshlife.es\/wp-content\/uploads\/2021\/01\/PHOTO2x.png\" class=\"attachment-full size-full wp-image-127\" alt=\"\" srcset=\"https:\/\/freshlife.es\/wp-content\/uploads\/2021\/01\/PHOTO2x.png 1312w, https:\/\/freshlife.es\/wp-content\/uploads\/2021\/01\/PHOTO2x-300x229.png 300w, https:\/\/freshlife.es\/wp-content\/uploads\/2021\/01\/PHOTO2x-1024x780.png 1024w, https:\/\/freshlife.es\/wp-content\/uploads\/2021\/01\/PHOTO2x-768x585.png 768w\" sizes=\"(max-width: 1312px) 100vw, 1312px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d5daaee elementor-section-height-min-height elementor-section-items-stretch elementor-section-content-middle elementor-section-boxed elementor-section-height-default\" data-id=\"5d5daaee\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d80003f\" data-id=\"d80003f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b614cfd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3b614cfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">An M&amp;A advisory firm uniquely positioned to add value to the European FMCG sector<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b98c748 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"b98c748\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Since 2008, Freshlife has operated as an industry expert in the Fast-Moving Consumer Goods (FMCG) industry.<\/strong><\/p>\n<p>Combined, the three partners have over 50 years experience either managing companies or overseeing M&amp;A projects in the FMCG sector. The firm\u2019s unique business model has resulted in deep and long-lasting relationships with key industry professionals.<\/p>\n<p>We specialize in delivering high-value M&amp;A projects.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fdb3309 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"fdb3309\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd3994a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd3994a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90040fe\" data-id=\"90040fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e4806d7 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4806d7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-34d3368 elementor-invisible\" data-id=\"34d3368\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-925ac88 elementor-widget elementor-widget-image\" data-id=\"925ac88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1190\" height=\"1378\" src=\"https:\/\/freshlife.es\/wp-content\/uploads\/2021\/02\/grafico-quienes.png\" class=\"attachment-full size-full wp-image-1006\" alt=\"\" srcset=\"https:\/\/freshlife.es\/wp-content\/uploads\/2021\/02\/grafico-quienes.png 1190w, https:\/\/freshlife.es\/wp-content\/uploads\/2021\/02\/grafico-quienes-259x300.png 259w, https:\/\/freshlife.es\/wp-content\/uploads\/2021\/02\/grafico-quienes-884x1024.png 884w, https:\/\/freshlife.es\/wp-content\/uploads\/2021\/02\/grafico-quienes-768x889.png 768w\" sizes=\"(max-width: 1190px) 100vw, 1190px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c834163 elementor-invisible\" data-id=\"c834163\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c554535 elementor-widget elementor-widget-heading\" data-id=\"c554535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Freshlife\u2019s unique value proposition.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-721f858 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"721f858\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"11\" viewBox=\"0 0 13 11\" fill=\"none\"><g clip-path=\"url(#clip0)\"><path d=\"M3.92 1.56554L-4.82626e-07 5.4794L3.96 9.43446C4.92 10.4232 6.2 11 7.64 11C10.6 11 13 8.52809 13 5.4794C13 2.43071 10.6 -0.0411966 7.64 -0.0411964C6.2 1.54815e-06 4.88 0.576781 3.92 1.56554Z\" fill=\"#97C21E\"><\/path><\/g><defs><clipPath id=\"clip0\"><rect width=\"13\" height=\"11\" fill=\"white\" transform=\"translate(13 11) rotate(180)\"><\/rect><\/clipPath><\/defs><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">As <b>entrepreneurs<\/b>, we originate high-value M&amp;A projects from scratch<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"11\" viewBox=\"0 0 13 11\" fill=\"none\"><g clip-path=\"url(#clip0)\"><path d=\"M3.92 1.56554L-4.82626e-07 5.4794L3.96 9.43446C4.92 10.4232 6.2 11 7.64 11C10.6 11 13 8.52809 13 5.4794C13 2.43071 10.6 -0.0411966 7.64 -0.0411964C6.2 1.54815e-06 4.88 0.576781 3.92 1.56554Z\" fill=\"#97C21E\"><\/path><\/g><defs><clipPath id=\"clip0\"><rect width=\"13\" height=\"11\" fill=\"white\" transform=\"translate(13 11) rotate(180)\"><\/rect><\/clipPath><\/defs><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">As <b>finders<\/b>, we facilitate introductions, bridging the gap between operators and investors<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"11\" viewBox=\"0 0 13 11\" fill=\"none\"><g clip-path=\"url(#clip0)\"><path d=\"M3.92 1.56554L-4.82626e-07 5.4794L3.96 9.43446C4.92 10.4232 6.2 11 7.64 11C10.6 11 13 8.52809 13 5.4794C13 2.43071 10.6 -0.0411966 7.64 -0.0411964C6.2 1.54815e-06 4.88 0.576781 3.92 1.56554Z\" fill=\"#97C21E\"><\/path><\/g><defs><clipPath id=\"clip0\"><rect width=\"13\" height=\"11\" fill=\"white\" transform=\"translate(13 11) rotate(180)\"><\/rect><\/clipPath><\/defs><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">As <b>industry experts<\/b>, our advice proves invaluable when identifying avenues for value extraction and in execution the business plan<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"11\" viewBox=\"0 0 13 11\" fill=\"none\"><g clip-path=\"url(#clip0)\"><path d=\"M3.92 1.56554L-4.82626e-07 5.4794L3.96 9.43446C4.92 10.4232 6.2 11 7.64 11C10.6 11 13 8.52809 13 5.4794C13 2.43071 10.6 -0.0411966 7.64 -0.0411964C6.2 1.54815e-06 4.88 0.576781 3.92 1.56554Z\" fill=\"#97C21E\"><\/path><\/g><defs><clipPath id=\"clip0\"><rect width=\"13\" height=\"11\" fill=\"white\" transform=\"translate(13 11) rotate(180)\"><\/rect><\/clipPath><\/defs><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">As <b>managers ourselves<\/b>, we have the network to source, and knowledge to advise, top-tier management teams<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"11\" viewBox=\"0 0 13 11\" fill=\"none\"><g clip-path=\"url(#clip0)\"><path d=\"M3.92 1.56554L-4.82626e-07 5.4794L3.96 9.43446C4.92 10.4232 6.2 11 7.64 11C10.6 11 13 8.52809 13 5.4794C13 2.43071 10.6 -0.0411966 7.64 -0.0411964C6.2 1.54815e-06 4.88 0.576781 3.92 1.56554Z\" fill=\"#97C21E\"><\/path><\/g><defs><clipPath id=\"clip0\"><rect width=\"13\" height=\"11\" fill=\"white\" transform=\"translate(13 11) rotate(180)\"><\/rect><\/clipPath><\/defs><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">As <b>partners<\/b>, we invest alongside PE firms, taking the same risk as the investors backing our projects<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"11\" viewBox=\"0 0 13 11\" fill=\"none\"><g clip-path=\"url(#clip0)\"><path d=\"M3.92 1.56554L-4.82626e-07 5.4794L3.96 9.43446C4.92 10.4232 6.2 11 7.64 11C10.6 11 13 8.52809 13 5.4794C13 2.43071 10.6 -0.0411966 7.64 -0.0411964C6.2 1.54815e-06 4.88 0.576781 3.92 1.56554Z\" fill=\"#97C21E\"><\/path><\/g><defs><clipPath id=\"clip0\"><rect width=\"13\" height=\"11\" fill=\"white\" transform=\"translate(13 11) rotate(180)\"><\/rect><\/clipPath><\/defs><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Gracias a nuestro amplio conocimiento de la industria y las empresas en las que invertimos, como miembros del Consejo, <b>ayudamos a dar forma a la direcci\u00f3n estrat\u00e9gica<\/b> de algunas de las principales empresas de gran consumo de Espa\u00f1a.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfa2729 elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"cfa2729\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/freshlife.es\/en\/our-team\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">MEET OUR TEAM<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>An M&#038;A advisory firm uniquely positioned to add value to the European FMCG sector Since 2008, Freshlife has operated as an industry expert in the Fast-Moving Consumer Goods (FMCG) industry. Combined, the three partners have over 50 years experience either managing companies or overseeing M&amp;A projects in the FMCG sector. The firm\u2019s unique business model [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-365","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About us - Freshlife<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/freshlife.es\/en\/about-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About us - Freshlife\" \/>\n<meta property=\"og:description\" content=\"An M&#038;A advisory firm uniquely positioned to add value to the European FMCG sector Since 2008, Freshlife has operated as an industry expert in the Fast-Moving Consumer Goods (FMCG) industry. Combined, the three partners have over 50 years experience either managing companies or overseeing M&amp;A projects in the FMCG sector. 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